Edge

3 Common Pitfalls IT Companies Must Avoid

63% of IT Startups Fail—Here’s How to Change That

November 5, 2024

63% of IT startups fail within the first few years? That’s more than half the industry—gone before they even get
Master Investor Psychology with STORY Pitch Decks

STORY Framework: Your Key to Winning Investors

September 23, 2024

Do you know Barbara Bachus, co-founder of Exomatter?  She recently won the TNW 2024 Startup Pitch Battle, impressing judges and
STAGE Framework: The Key to Winning Pitch Decks

STAGE Framework: The Key to Winning Pitch Decks

September 10, 2024

The STAGE Framework helps you create a winning pitch deck by focusing on structure, tailored content, and clear execution. Meet
ANSWER framework

Essential Q&A Tips for Startup Founders Pitching to Investors

September 4, 2024

Everyone has one. Some people have many On most things.  Or on everything. We are talking about opinions.  As you
FINANCE Pitch Deck Tips

Master Startup Financials: Use the FINANCE Framework

August 28, 2024

There are hundreds of people lounging in Central Park on a weekday. Seems insignificant? Not for one investor.  His associate
Seed Stage Pitch Deck

Investor-Ready Pitch Deck for Seed Funding

August 22, 2024

Sell me this pen.  If you have seen the Wolf of Wall Street or heard of Jordan Belfort you know
Investors Pitch Decks

Effective Pitch Decks to Secure Startup Funding Easily

August 13, 2024

Google is facing serious backlash. Its latest AI ad for Gemini has gone horribly wrong. Trying to leverage the euphoria
Video Marketing Playbook

Video Marketing Playbook for SaaS Success

June 26, 2024

House of Dragons.  If you didn’t know that’s the prequel to the smash-hit series Game of Thrones.  But we aren’t
SaaS Explainer Video Storytelling

Master SaaS Explainer Video Storytelling for Your Products

June 25, 2024

Let’s talk about super massive blackholes in galaxies far, far away.  Because there’s a lesson here for your B2B SaaS
SaaS Explainer Videos

How to transform Sales with SaaS Explainer Videos

June 21, 2024

A new study has found that elephants call each other by names! That’s right, the low rumblings and trumpeting we

Drive ROI with SaaS Explainer Videos

June 13, 2024

When I was kid, I broke my teeth on the window grill trying to imitate Steve Irwin catching a crocodile.