Edge

Is Subcontracting Costing You More Than You Think?

Is Subcontracting Costing You More Than You Think?

October 25, 2024

It’s tempting, isn’t it?  Subcontracting offers a quick way to scale, meet deadlines, and keep clients happy—without the hassle of
Is Subcontracting Costing You More Than You Think?

Is Subcontracting Costing You More Than You Think?

October 25, 2024

It’s tempting, isn’t it?  Subcontracting offers a quick way to scale, meet deadlines, and keep clients happy—without the hassle of
Stop Losing Leads: How Full-Funnel Marketing Can Fix Your IT Sales

Stop Losing Leads: How Full-Funnel Marketing Can Fix Your IT Sales

October 23, 2024

Are you investing heavily in marketing but still seeing inconsistent results?  Many IT and ITES companies share the same frustration—marketing
How Full-Funnel Marketing Drives IT/ITES Sales

Optimizing IT Sales Funnels for Better Conversions

October 22, 2024

How often have you set ambitious sales targets, only to find your revenue numbers telling a different story by the
Why Are IT Services Companies Facing an Existential Crisis?

Why Are IT Services Companies Facing an Existential Crisis?

October 16, 2024

Imagine walking into a vast supermarket where every aisle offers the exact same brand of cereal. The boxes look identical,
Perfect Your Investor Pitch with REHEARSE

Perfect Your Investor Pitch with REHEARSE

September 27, 2024

Aaaaaaa! Sorry, we were just rehearsing! No need to be alarmed—we’re practicing to help you refine your investor pitch. You
Mastering TAM, SAM, SOM for Your Pitch Deck

TAM, SAM, SOM: Key to Winning Investor Confidence

September 25, 2024

Do you see what I see? Remember when we were kids, lying on our backs and staring at the clouds?
The Outsourcing Death Spiral: How Poor Marketing is Killing IT/ITES Growth

The Outsourcing Death Spiral: How Poor Marketing is Killing IT/ITES Growth

September 25, 2024

Introduction The IT and IT-enabled Services (IT/ITES) sector is like an aging titan, once dominating the business world, but now
How to Pitch Without Product-Market Fit

Pitching Without Product-Market Fit: Master the VISION Framework

September 24, 2024

Vision.  This one word is like 3D glasses. Because when you have vision you can offer people an insight into
Master Investor Psychology with STORY Pitch Decks

STORY Framework: Your Key to Winning Investors

September 23, 2024

Do you know Barbara Bachus, co-founder of Exomatter?  She recently won the TNW 2024 Startup Pitch Battle, impressing judges and
STAGE Framework: The Key to Winning Pitch Decks

STAGE Framework: The Key to Winning Pitch Decks

September 10, 2024

The STAGE Framework helps you create a winning pitch deck by focusing on structure, tailored content, and clear execution. Meet