Edge

Ever been stuck in a traffic jam when you were promised an expressway?  That's how 'agile' marketing feels for many

63% of IT startups fail within the first few years? That’s more than half the industry—gone before they even get

It’s tempting, isn’t it?  Subcontracting offers a quick way to scale, meet deadlines, and keep clients happy—without the hassle of

Are you investing heavily in marketing but still seeing inconsistent results?  Many IT and ITES companies share the same frustration—marketing

How often have you set ambitious sales targets, only to find your revenue numbers telling a different story by the

Imagine walking into a vast supermarket where every aisle offers the exact same brand of cereal. The boxes look identical,

Aaaaaaa! Sorry, we were just rehearsing! No need to be alarmed—we’re practicing to help you refine your investor pitch. You

Do you see what I see? Remember when we were kids, lying on our backs and staring at the clouds?

Introduction The IT and IT-enabled Services (IT/ITES) sector is like an aging titan, once dominating the business world, but now

Vision.  This one word is like 3D glasses. Because when you have vision you can offer people an insight into