Overview
Pangolin Marketing, a Tech for Good B2B SaaS Agency, is seeking an intelligent and driven Marketing Executive to join our Brand Studio team. This role is perfect for individuals with an MBA in Marketing who possess a strategic mindset and a passion for innovative branding. In your role, you will work closely with senior brand consultants to develop scientifically-driven branding strategies, create detailed personas, and map out comprehensive customer journeys, aid in creating perfect content marketing strategies that differentiate our clients in the tech industry.
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A Day in the Life of an Marketing Executive
As a Junior Brand Strategist at Pangolin Marketing, your day will be dynamic and strategic, involving collaboration, critical thinking, and innovative problem-solving. Here’s a glimpse into a typical day:
- Morning Routine: Start the day by checking emails, attending a team stand-up meeting, and setting priorities.
- Market Research and Analysis: Conduct and analyse market research to gather data on industry trends and consumer behaviour.
- Persona Development: Work with senior brand consultants to create detailed customer personas based on research findings.
- Customer Journey Mapping: Assist in developing comprehensive customer journey maps, identifying key touchpoints for engagement.
- Content Marketing Strategy: Collaborate on planning and creating strategic content that aligns with branding efforts.
- Strategy Development: Participate in strategy meetings, presenting research findings and contributing to strategic decisions.
- Collaborative Innovation: Engage in brainstorming sessions and team collaborations to develop innovative branding concepts.
- Reporting and Documentation: Prepare reports and document insights, strategies, and recommendations for ongoing and future projects.
Key Responsibilities
- Strategic Support: Collaborate with senior brand consultants to develop comprehensive and data-driven branding strategies.
- Persona Development: Conduct thorough research and analysis to create accurate and detailed customer personas that inform targeted marketing efforts.
- Customer Journey Mapping: Assist in creating detailed customer journey maps that outline every stage of the customer experience, identifying key touchpoints and opportunities for engagement.
- Market Analysis: Utilise critical thinking to analyse market trends, competitor strategies, and consumer behaviour, providing actionable insights for branding initiatives.
- Content Marketing: Support in developing and contributing to strategic content marketing initiatives that align with overall branding strategies, ensuring content effectively engages target personas and supports the customer journey.
- Innovative Thinking: Contribute to brainstorming sessions and the development of innovative branding concepts that align with client objectives.
- Research and Insights: Conduct extensive market research to support branding strategies and provide insightful recommendations.
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Skills and Qualifications
Advanced Skills
- Strong analytical and critical thinking abilities.
- Proficiency in market research and data analysis tools.
- Excellent written and verbal communication skills.
Strategic Skills
- Ability to think strategically and contribute to high-level branding decisions.
- Strong understanding of branding principles and methodologies.
- Creative problem-solving skills with a focus on innovation.
Collaborative Skills
- Reselinet and Driven
- Proven ability to work effectively in a team environment.
- Strong interpersonal skills to facilitate collaboration and idea sharing.
- Flexibility and adaptability in a dynamic work environment.
Requirements
- MBA in Marketing or a related field.
- Demonstrated high IQ and strong problem-solving capabilities.
- Proven track record of strategic thinking and critical analysis in a professional or academic setting.
- Passion for branding and a commitment to using data-driven approaches to achieve marketing excellence.
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