About Pangolin:

Pangolin is a brand consultancy and creative agency. We help companies create
positive change in the world by raising awareness through branding and inspiring
through storytelling. We’re growing our team of creatives and strategists. Join us if
you’re craving work that makes a real difference in the world, and a work culture that
allows you to have a balanced life.

Description:

Are you passionate about crafting data-driven digital marketing strategies? Do you
thrive on optimizing campaigns across multiple platforms to drive growth? We’re
seeking a Digital Marketing Strategist with expertise in B2B SaaS marketing to lead
our performance marketing initiatives. The ideal candidate will have a proven track
record of managing substantial ad budgets and delivering impressive ROAS and
ROI.

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Responsibilities:

● Lead and oversee all performance marketing activities, including PPC, SEO, and
Social Media.
● Develop and execute strategic advertising plans across Meta, LinkedIn, Google,
Twitter, Amazon, and Flipkart.
● Manage and optimize digital campaigns to meet or exceed ROAS and ROI targets.
● Analyze campaign data to identify improvements and optimization opportunities.
● Stay updated with industry trends and AI tools in the advertising space.
● Manage ad budget spends of at least 15 Lakhs.
● Work closely with clients to develop tailored campaigns that drive sales and
growth.

Competencies:

● Strategic planning and thinking skills to drive company growth through effective
campaigns.
● Ability to adapt quickly to new platforms and technologies in the digital marketing
landscape.

Skills:

● Extensive experience with digital advertising platforms and tools such as Google
Ads, Meta Ads, LinkedIn Ads, and Twitter Ads.
● Strong strategic and planning skills for curating tailored campaigns for our clients.
● Excellent analytical and tracking skills to measure and report on campaign
performance.
● Proficiency in using and interpreting data from various analytics tools.
● Up-to-date knowledge and experience working with AI-based tools for advertising
asset creation and campaign management.

Experience:

● Minimum of 2 years of experience in digital marketing advertisement, preferably in
the B2B SaaS industry or relevant industry.
● Demonstrable success in managing and optimizing large-scale digital marketing
campaigns.
● Proven track record of achieving strong ROAS and ROI in previous roles.
● Experience with AI-driven marketing tools and strategies is a plus.

How to Apply:

Email your updated resume, cover letter, and a portfolio showcasing your best digital
marketing campaigns.