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B2B Marketing Manager

Job Category: B2B Marketing Manager
Job Type: Full Time
Job Location: Remote

About Pangolin Marketing

Pangolin Marketing is a leading agency specializing in B2B SaaS marketing. We provide comprehensive services through our Brand, Growth, and Creative Studios. Our approach combines storytelling, strategic insights, and data-driven methodologies to help tech brands achieve sustainable growth and market leadership.

  • Years of experience: 3 years
  • B2B SaaS Industry
  • Mandatory Agency Experience

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Job Overview

We are seeking an experienced B2B Marketing Manager with 5 years of experience and an MBA to join our Creative Studio. This role requires a strategic thinker with a deep understanding of B2B marketing, exceptional leadership skills, and a track record of successful marketing campaigns.

 A Day in the Life:

  • Morning: Analyze performance metrics, conduct team meetings to discuss ongoing projects, and strategize new marketing initiatives.
  • Midday: Collaborate with creative teams to review content, develop creative briefs, meet with clients to present campaign updates and gather feedback.
  • Afternoon: Execute marketing strategies, monitor live campaigns, and prepare detailed reports on campaign performance.
  • Evening: Conduct market research, refine marketing strategies based on data insights, and update project management tools.

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Key Responsibilities

  • Campaign Management: Develop, execute, and optimize integrated marketing campaigns across various channels including digital, social media, email, and events.
  • Creative Briefs: Develop and deliver comprehensive creative briefs to guide the creative team in producing high-quality marketing materials.
  • Content Marketing: Oversee the creation and distribution of high-quality content, including blogs, whitepapers, case studies, and webinars.
  • Market Analysis: Conduct market research and competitive analysis to identify opportunities and inform marketing strategies.
  • Inbound Marketing: Develop and manage inbound marketing strategies to attract and convert high-quality leads through SEO, content marketing, and lead nurturing
  • Lead Generation: Implement and optimize strategies for lead generation and nurturing to drive customer acquisition and retention.
  • Performance Measurement: Track and analyze marketing metrics to evaluate campaign effectiveness and ROI, and adjust strategies as needed.
  • Team Collaboration: Work closely with cross-functional teams, including sales, product, and creative, to ensure alignment and achieve business goals.

 

Key Result Areas (KRAs)

  • Campaign Success: Achieve and exceed KPIs such as lead generation, conversion rates, and ROI.
  • Brand Visibility: Increase brand awareness and market share through strategic marketing initiatives.

 

Skills and Qualifications:

  • Education: MBA in Marketing or a related field.
  • Experience: 3 years in a marketing role, with a focus on B2B SaaS and agency experience preferred.
  • Technical Skills: Proficiency in marketing automation platforms, CRM systems, and analytics tools.
  • Analytical Skills: Strong data analysis skills to drive insights and strategic decisions.
  • Creative Skills: Ability to develop innovative marketing strategies and compelling content.
  • Leadership Skills:  experience in leading and managing marketing teams.
  • Communication Skills: Excellent verbal and written communication skills.
  • Resilience and Intelligence: Demonstrated resilience in overcoming challenges and the ability to think smartly and strategically.
  • Pro Tools: Familiarity with professional tools and software relevant to marketing, such as Adobe Creative Suite, HubSpot, and Google Analytics.

Good to Have

  • Experience with account-based marketing (ABM) and inbound marketing strategies.
  • Knowledge of the latest digital marketing trends and technologies.
  • Strong project management skills with experience in agile methodologies.

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